Meesho ads mein profit ke liye kitna ROI chahiye?

Meesho ads ka charge kaise lagta hai

November 2025 mein Meesho ne kaha ki woh pay-per-click se ROI-based ads pe shift ho gaya hai: aap set karte hain ki ad budget pe kitna return chahiye, aur Meesho tabhi spend karta hai jab use woh return expect hota hai. Meesho ka old ads page abhi bhi per click charge aur ₹300 minimum budget ki baat karta hai. Isliye panel mein campaign set karte time check karein ki aapka charge kaise lagega.

Dono case mein advance payment nahi hota: ad cost aapke payout se cut hota hai, aur payment file ki Ads Cost sheet mein 18% GST ke saath dikhta hai.

Panel ka ROI kya count karta hai

Meesho ke ads page pe likha hai ki Advertisement overview mein har campaign ka "ROI and budget utilized" dikhta hai. ROI kaise calculate hota hai, yeh nahi likha, aur humein koi public Meesho page nahi mila jo yeh batata ho.

Meesho ne yeh bataya hai ki target kaise kaam karta hai. Unke co-founder aur CTO ne kaha ki seller ₹100 budget pe 10x maange, toh Meesho tabhi spend karta hai jab use ₹1,000 ki incremental sale, matlab ad se aayi extra sale, ka clear chance dikhe. So ROI ek sale ka number hai.

Panel ko aapki side ka cost pata hi nahi hota: ek piece ki cost kitni hai, packaging, aur kitne orders finally aapke paas rahe. Isliye sirf "good" ROI dekh ke profit ka idea nahi milta. Panel mein na likha ho toh Support se confirm karein:

• ROI placed orders count karta hai ya sirf delivered?
• Sale mein se return aur RTO minus hote hain ya nahi?
• Ad orders ki total sale count hoti hai, ya sirf woh extra sale jo Meesho ke according ad se aayi?
• Ad spend 18% GST ke saath hai ya without GST?

Example: kitna ROI chahiye?

Same shop jo humare real profit guide mein hai: price ₹500 (5% GST included), ek piece ki cost ₹250, packaging ₹14 per parcel, return shipping ₹175. Lekin yahan sirf woh 100 orders dekhe hain jo ads se aaye: 20 RTO, 10 customer return, aur 70 delivered. Hum assume kar rahe hain ki panel ka ROI = ads se aayi sale ÷ ads pe spend, all 100 orders count karke: ₹50,000 ki sale.

Matlab ads pe around ₹12,950 tak spend kar sakte hain. Isse zyada spend kiya toh full profit khatam. Break-even ROI (jahan ads se na profit, na loss) = ₹50,000 ÷ ₹12,950 = around 3.9. Same month, 4 different ROI pe:

Aapka apna break-even ROI = panel jo ad sale count karta hai ÷ ads se pehle aapka profit. Simple rule: ads se pehle profit ad sale ka 25% ho toh ROI 4 se upar chahiye; 20% ho toh 5 se upar; 33% ho toh 3 se upar. Return zyada ho toh yeh number badh jaata hai: check karein return aur RTO ka kitna lagta hai.

Yahan ad spend real profit guide se itna zyada kyun hai? Woh guide month ka ad cost saare orders pe divide karti hai, aur most orders ads se nahi aate. Yahan har order ad se aaya.

Payment file mein ad orders kaise dekhe

1. Order Payments mein Order source pe "Ad order" filter karein. Humari files mein around 45% rows ad orders the.
2. Inhe Live Order Status se count karein: Delivered, Return, RTO. Isse clear hota hai kitne ad orders actually aapke paas rahe.
3. Ads Cost sheet open karein aur month ka Total Ads Cost add karein. Yeh minus amount hai, payout se cut hua, aur 18% GST already included hai. Yeh sirf weekdays pe cut hua.
4. Ise delivered ad orders ke profit se compare karein, us month ke liye jo 2-3 weeks pehle khatam hua.